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Having spent over 25 years in kitchens I  enjoy conceptualizing food service concepts. I geek out imaging how a person will interact with a product, the tactile nature of the materials used and how the visual aspects relate to the business. Telling the story of the business or product through design and some past experience.
"Look for what you notice but no one else sees."
-Rick Rubin, The Creative Act: A Way of Being
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