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patrick
Foley

Run Rabbit Run
 
layout, illustration,Conceptualizing

Given limited information our brains instinctively attempt to make order for what we see. For this book concept I relied on Gestalt's theory of closure  as a mechanism for story telling using figures that I felt were common enough that the average person could identify. After conducting research about the minimal amount of figures needed for someone to identify an object I set out creating the story. The background imagery is kept as an intact illustration so the viewer doesn't get lost.
 

Run Rabbit Run layout, illustration,Conceptualizing

Given limited information our brains instinctively attempt to make order for what we see. For this book concept I relied on Gestalt's theory of closure  as a mechanism for story telling using figures that I felt were common enough that the average person could identify. After conducting research about the minimal amount of figures needed for someone to identify an object I set out creating the story. The background imagery is kept as an intact illustration so the viewer doesn't get lost.
"Look for what you notice but no one else sees."
-Rick Rubin, The Creative Act: A Way of Being
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