Graphic Designer
Run Rabbit Run
layout, illustration,Conceptualizing
Given limited information our brains instinctively attempt to make order for what we see. For this book concept I relied on Gestalt's theory of closure as a mechanism for story telling using figures that I felt were common enough that the average person could identify. After conducting research about the minimal amount of figures needed for someone to identify an object I set out creating the story. The background imagery is kept as an intact illustration so the viewer doesn't get lost.
"Look for what you notice but no one else sees."
-Rick Rubin, The Creative Act: A Way of Being
Run Rabbit Run
Layout, Illustration, Conceptualizing
Given limited information, our brains instinctively seek to create order and meaning from what we see. For this book concept, I explored Gestalt’s theory of closure as a storytelling mechanism—using incomplete figures that are familiar enough for the average viewer to recognize and mentally complete.
After researching the minimal visual cues required for object recognition, I began constructing a narrative built around suggestion rather than explicit form. The figures are intentionally minimal, relying on the viewer’s instinct to fill in the blanks.
To ground the story and prevent disorientation, the background imagery remains fully illustrated. These detailed environments provide a stable context, allowing the fragmented figures to stand out. The interpretation of these shapes—and how they interact with their surroundings—is what ultimately drives the narrative forward. Each viewer’s perception becomes part of the storytelling process.