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Graphic Designer
Abbott Valley Homestead
Brandding, Motion, Social Media
Rebranding Abbott Valley Homestead offered the chance to bring a timeless family property into a more contemporary visual space. The goal was to preserve the character and charm of the original 1910 homestead while creating a brand system flexible enough to grow with the business.The color palette draws from tones naturally found around the property—earthy, grounded, and familiar. The use of simple geometric shapes references the rustic textures and structures of the original homestead, helping to bridge past and present.The new logo, a custom word mark, takes inspiration from traditional cattle brands, subtly nodding to the property’s agricultural roots while presenting a clean, modern identity.
"Look for what you notice but no one else sees."
-Rick Rubin, The Creative Act: A Way of Being
Abbott Valley Homestead
Re-Branding, Signage, Social Media, Merchandise
Rebranding Abbott Valley Homestead offered the chance to bring a timeless family property into a more contemporary visual space. The goal was to preserve the character and charm of the original 1910 homestead while creating a brand system flexible enough to grow with the business.
The color palette draws from tones naturally found around the property—earthy, grounded, and familiar. The use of simple geometric shapes references the rustic textures and structures of the original homestead, helping to bridge past and present.
The new logo, a custom word mark, takes inspiration from traditional cattle brands, subtly nodding to the property’s agricultural roots while presenting a clean, modern identity.
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